RUSH DIGITAL
Re-imagining tomorrow’s tech products and services for RUSH’s clients
PROJECT CONTEXT
We partner with RUSH as their strategic CX Design and Service Design provider, working on key, client projects with a digital and tech focus. We align with RUSH’s service offering, working predominantly in the Innovate and Imagine spaces.
All projects have collaboration with the client at their core resulting in design outputs that satisfy both the client’s needs and those of their customers. We love working with RUSH and their clients.
PROJECT PROCESS
We work in a way that suits each project’s intent and the design challenge at hand, ranging from four-week design sprints to longer projects that follow RUSH’s bespoke design methodology. Nicola syncs in effortlessly with RUSH’s Digital, Product and Tech teams to deliver clear designs outputs and business outcomes.
Nicola’s advanced, design capability means that she routinely leads design projects by herself reporting directly to RUSH’s Head of Product. The quality of the work and the satisfaction of each client is constantly front of mind for her.
PROJECT OUTPUTS
These examples of completed work are a reflection of RUSH’s strong capability in their Innovate and Imagine service offerings:
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Design sprint coaching and facilitation services
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Customer personas that bring to life the user, their current experiences, Jobs to be Done and aspirations for the future
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Value propositions that give clarity on the product/service offering ensuring that we ‘build the right thing’ for customers/users
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Ideation workshops with Digital/Product/Tech/Marketing teams
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Lo-fi concepts for customer testing & learning
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A digital prototype for customer testing, learning & refinement
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A Playbook for a new service detailing the internal and external customer experiences
A representation of how we work with RUSH’s clients - this image shows a snapshot of the Develop phase of a project, sifting through feedback from customer testing and deciding which product features to further develop.
Another representation of how we work with RUSH’s clients - a lo-fi concept produced by a participant at an ideation workshop, ready for refinement before customer testing begins.
We also build capability in using storyboards as a prototyping tool to build out the product/service experience. It’s rewarding to see a client moving from using words only to developing confidence in drawing their ideas under our design coaching.
